CGTM Consulting
Marketing
Building distinctive brand assets, Jenni Romaniuk
How Brands Grow, Byron Sharp
Difference and Meaningful, Bernadette Jiwa
Buyer Personas, Adele Revella
Marketing playbook, John Zegula
Loved, Martina Lauchengco
Science of storytelling, Will Storr
Talking to humans, Giff Constable
Mastering in-house SEO, Schnieders
Product-led SEO, Eli Schwartz
Trustworthy online controlled experiments, Ron Kohavi
Making websites win, Karl Blanks and Ben Jesson
Sales
Fresh Sales Strategies, Jill Konrath
Sales P!tch, April Dunford
The Transparency Sale, Todd Caponi
Chief Customer Officer 2.0, Jeanne Bliss
The seven pillars of customer success, Wayne McCulloch
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The partnership principle, Matt Bray
Tech powered sales, Justin Michael & Tony Hu
SaaS sales method, Dominique Levin & Jacco van der Kooij
Challenger sales, Matthew Dixon and Brent Adamson
The Jolt Effect, Matthew Dixon & Ted McKenna
Strategy
Calling bullsh*t, the art of scepticism in a data-driven world, Carl Bergstrom & Jevin West
Good strategy Bad strategy, Richard Rumelt
Customers know you suck, Debbie Levitt
Black Swan, Nassim Taleb
Data Science for Business, Foster Provost & Tom Fawcett
No bullsh*t strategy, Alex Smith
Hacking growth, Sean Ellis
Product & Service
Product-led growth, Wes Bush
Product-led onboarding, Ramli John
Predictive analytics, Eric Seigel
Predictably irrational, Dan Ariely
Hooked, Nir Eyal
What makes great products great, Jeff Callan
The Great Mental Models, Farnam Street
Leadership
No rules rules, Reed Hastings and Erin Meyer
Principles, Ray Dalio
Range, David Epstein
Extreme Ownership, Jocko Willink & Leif Babin
Zero to one, Peter Thiel
The Lean Start-up, Eric Rees
The Innovator’s Solution, Clayton Christensen
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The five dysfunctions of a team, Patrick Lencioni
Fix the system, not the women, Laura Bates
Unmasking Autism, Dr Devon Price
Measure what matters, John Doerr
Scaling people, Claire Hughes-Johnson
The Culture Map, Erin Meyer
Feedback &
Coaching
Radical Candor, Kim Scott
Dare to lead, Brene Brown
The Culture Code, Daniel Coyle
Atomic Habits, James Clear
Coaching for performance, John Whitmore
Presentations & podcasts
The Golden Circle, Simon Sinek
The Power of Believing, Carol Dweck
The Power of Vulnerability, Brene Brown
How to be a Kickass Boss, Kim Scott
Let's talk ABM The CMO Podcast
Pos!tioning HBR on Strategy
ON strategy Revenue Vitals
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Communities
& Courses
For a global revenue lens, the following are thought leaders. Most offer communities and training courses from C-Suite to entry level.
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Pavilion
Winning by design
HYPCCCYCL
GTM Partners
Partnership Leaders
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